In Ukraine, with the participation of a rap singer alyona alyona, the “STAR LUNGS” project has been launched. The project was initiated by Roche Ukraine to raise awareness of the problem of lung cancer.

In ten cities, citylights were installed with a tomographic image of the singer’s lungs and the refrain of her hit “PUSHKA.” Anyone can approach the citylight and sing the lines of the song, taking a deep breath. If breathing causes discomfort, the organizers recommend you seek the advice of your family doctor.

One day, on Khreschatyk street in Kyiv, together with locals, one of the citylights started to “sing along.” On the Bigmedia (Bigboard/JCDecaux group) citylight the loudspeakers and motion detectors were installed and during the day, after the sensors were triggered, the alyona alyona track was turned on and passers-by could sing along to the music. Such a creative idea from Gres Todorchuk agency has already alerted many people regarding lung cancer.

Thanks for the great initiatives!